We all have access to computer and internet today. Some of us use it related to work, others for study and the third just to be online and social. We all hear the message and advice; “build social network.” It is a great way to introduce and to meet new people that might be useful and important to us.
Let us think about our daily life. Communication with colleagues, customers, clients and some friends happens through social network places or emails. We read news on the internet instead of buying newspaper as before. Information is searched on the internet, discussions happens in forums online and invitations and advertisements happens through various web pages. And then there is the e books that are sold online that are scaring the booksellers all over the world.
When we apply for a job, we are told to send the application and cv as email. For those who don’t have time to study at university or college because of job or children, apply to internet studies. Post offices, banks and other institutions have much information and application forms available online so that you don’t have to move outside the home. When we want to speak with our friends, we tend to chat with them.
This week, the post office in Norway introduced digital mailbox to the citizens. Now we don’t even have to walk out our door to check the mailbox, but log onto the internet and see what mail we have. We will also be able to send, receive, manage and archive important mail on our account that is as safe as using online bank. 2 days after the launch, the Digi mail had 40,000 users.
But what is the purpose of internet? The mission is to share information fast and to far destinations as possible where it will be available for many. The more the information is shared, the more we need to add.
Numbers from World internet usage data from June 30, 2010 has put together statistics from each region of population and internet users.
Region Population (estimate 2010) Internet users, dec 30, 2010
Africa 1,013,779,050 4,514,400
Asia 3,834,792,852 114,304,000
Europe 813,319,511 105,096,093
Middle East 212,336,924 3,284,800
North America 344,124,450 108,096,800
Latin America 592,556,972 18,068,919
Oceania / Australia 34,700,201 7,620,480
WORLD TOTAL 6,845,609,960 360,985,492
Facebook – the anti-social network
The power Facebook has seized today is unbelievable. It has become a part of most people’s daily life. Some use it to keep in touch with family and friends and to post pictures and share information like a dairy or blog. Others use it simply for marketing as it is a goldmine for marketers.
Statistics from Facebook shows that there are:
- More than 500 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
- 70% of the users are outside the United States
What are the positive and negative aspects of Facebook?
As for the positive aspects, we are able to track down friends and family that we wouldn’t have found so easily and we can keep in touch with each other much better rather than using other ways. Second, others use it to promote their work and find clients and customers. Marketing has become a huge thing and we use it intensively by posting ads on our wall, sending messages and creating various groups.
But for the negative aspects, unfortunately we cannot trust everybody with the information that it is shared. Some people create false profiles or write false information to attract friends. We add or send request to people we don’t know to expand our network for various reasons and this point can actually be both good and bad.
Like or dislike?
There are millions of reasons that can make us unhappy, but a research from the Stanford University called; “Misery has more company than people think” that was published in the scientist magazine Personality and Social Psychology Bulletin in January 2011.
Alex Jordan, who was a PhD student at the time at Stanford, found out that people constantly undervalued how miserable others were. Alex Jordan got the idea for the research after observing his friends reactions on Facebook. He especially did notice that his friends seemed unhappy with themselves after logging in and browsed through others happy statuses, photos and achievements. They all seemed to believe that everybody else had a perfect life.
But the importance of feeling or being better than everybody else is affecting women more than men. According to Slate.com, the last year women’s happiness has been lower than ever. Meghan O’Rourke and 2 economists from University of Pennsylvania studied the difference of happiness of men and women. What the economists found out that the increasing possibilities to succeed in many different ways for the women have led to probability that their own life is not good enough. Women are especially targeted as there are more female than male users on Facebook, and the females are more active according to Forbes.
University of Texas in Austin has revealed results showing that men use Facebook mostly for sharing information associated with news or work/marketing while women often use it for personal communication such as posting pictures, videos and share it with family and friends. This kind of things easily make women more unhappy as for another example from last fall when Washington Post had a an article about women with fertility problems who couldn’t avoid to see and read the happy news from their friends who had babies.
In the end, I want to refer to a quote from the philosopher named Montesquieu (1689-1755);
We wish to be happier than others, and this is difficult, for we believe others to be happier than they are.